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Are Your Landing Pages Effectively Written? Here’s How to Check!

With all the hype around getting GPT to write your landing pages while you snuggle into your fireside chair, you’d assume someone has proved beyond doubt that AI-written pages are always good and effective. Have you thought to check?

I can assure you they look good. ChatGPT, Claude, Jasper and probably all the others are adept at laying things out nicely in super-neat H1, H2, H3 headings with nicely organized text underneath each.

It’s very convincing! I want to be convinced. It makes life so much easier.

But wait. Do you know what should be on your landing pages? Have you something to check the AI version against?

This is crucial for two reasons:

1 You need to be able to assess what AI offers you or you’re vulnerable. 

2 Your previous data (lagging indicators) can show you the difference in conversion outcomes between your old landing pages and the new AI ones going forward. If your old ones differ in looks and content but still brought in lots of conversions, think carefully about assuming AI ones are better.

So let’s look into what a decent, effective landing page will look like, so you do have something to compare any new copy with.

Landing Pages: Well-Optimised to Convert Website Visitors

Decide on the main keyword for that page and make sure it’s in the main headings, and a few times throughout, as well as the URL. Think what people have read before they clicked through to your landing page (the ad, social post etc). It should look familiar or it disconcerts them. 

Check there is a single focus on any of your landing pages. You’re not selling your side lines here; you’re converting for one service or product.

Is there a really enticing lead gen form that will capture visitor information from those who are interested but not yet ready to buy? These are referred to as transitional calls to action – they’re important. According to what you’re selling, some decisions take longer for people to make. Keep them in your circle while they make up their mind!

Imagine how the landing page looks to a visitor on arrival. Is it clear? White space? Enough headings for clarity? People have little patience in trying to work things out for themselves! Give it to them on a plate. Make it a feel-good experience. Avoid them bouncing off to your competitors.

Have you included some social proof or testimonials from satisfied customers? You can up your page conversion rate by a whole percentage point by adding these. Don’t we all check out reviews before committing to buying?

Check there’s one direct call to action on the page. They achieve higher conversion rates. Why? Well, maybe people are already half-convinced when they land on your pages. They’ll scan your extra detail and click on one obvious button.

Essentials for Your Landing Pages to Bring Conversions

1 Techniques that help convert prospects into customers

>>Check you have a headline that focuses on the benefits not the features of your service or product. Your visitors “land” here to find out how you solve their pain points.

>>Make sure you use original images/videos where possible. Free images often get repeated a million times on the internet. You’re meant to have a unique solution for your unique visitors. Make it real!

>>And make the images reflect your target audience and what they’re hoping to feel if your solution is the right one. Choose carefully. Does your image show the emotion you’re targeting? Perhaps, satisfaction, joy, or relief. 

2 Best practice for any landing pages today

>>One mistake I’ve seen a lot is this: clients want me to put links to other places on their site. This is a distraction on a landing page. If something needs saying, get it on the page relevantly. If it doesn’t, why put it? No links is the norm – except the call to action, of course.

>>If you have a modern site template, it’s likely already optimized for mobile. Most interaction with landing pages happens on a mobile device these days. If your site design is old but you’re updating one of your landing pages, check your old template will reform the content automatically to fit a mobile screen. If not, it’s time to call in a web designer and get a new style!

>>Just because AI says “this is your landing page”, don’t forget that A/B testing still makes sense. There are always more ways to do a particular idea on the page. Ask the bot for another idea if you like! Then test the alternative elements over time and see whether A or B performs best.

>>Finally, let’s return to the testimonials I mentioned up top. Today is about social. It’s where you meet your target audience in whichever channel they use. It’s where you hear what they want or like. It’s where you answer any criticism quickly and politely. Don’t underestimate the credence people lend to social comments and opinions. If they include positive testimonials, get permission to use them. They’re gold dust in the conversion stakes. They tip prospects into consumers!

How’s the Health of Your Landing Pages?

If you’d like me to audit your landing pages and make suggestions or conduct a rewrite following the checklist above, contact me at empatrick@aol.com and let’s get those conversions speeding up.

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Newsletters Are So Old-Fashioned. Right? 

Have you thrown the idea of a newsletter out along with your clunky 1990s IBM in the storeroom that ran Windows 3?

The irony is that newsletters are still dead popular with clients and prospects! They happily subscribe to keep up to date with what your brand is offering, or perhaps to make sure they get first dibs at any promotion.

Of course, not all newsletter go out in the post. Today, they will likely be e-newsletters. But nearly 70% of B2B organisations currently use email newsletters as part of their content marketing! Why lose your competitive edge by staying in the 30% who don’t?

And there’s no reason to not have a newsletter even if you’re B2C. There’s no difference in terms of the interest they create.

But What About ROI on a Newsletter? Peanuts?

Many of you will have struggled to identify the exact value of any content: emails, blogs or newsletters. And this can lead you to cancelling the process.

But that’s not logical. As I explained in a previous post, content is part of your whole story or “court”. So you need to work out a way of assigning relative value to each piece of content and then examine the overall value of content to your business.

For instance, copywriting in general has to achieve two things for you: 1) get results, and 2) build relationships.

Newsletters tend to fall into the second option, although there will nearly always be a call to action of some kind, however subtle, within it.

For today, let’s assume you’ve explored the value of any materials you produce, and have a positive view of how your total content contributes to your ROI.

So, What’s the Point of a Newsletter? Surely It’s All About Social These Days?

Let’s deal with the social aspect first.

Social is fabulous for grabbing people’s attention as they scroll. No disputing that. But it’s a different kind of outreach.

Both social and newsletter want some kind of response, but a social post is more ephemeral. Like a dragonfly. Moments later it’s gone from sight.

On the other hand, a newsletter you’ve subscribed to is at least going to be 

  • opened (given a decent mailer envelope or email header!), 
  • scanned for parts that someone knew they wanted to know, and then 
  • acted on now or filed for later.

So what’s the point of newsletters?

1 Your chief aim might be to build your audience by gathering subscribers onto a list that’s yours. This list will be people who’re directly interested in your brand. Not a purchased list that might have dead or misleading names on it.

2 A newsletter is also a valuable means of distributing relevant gems of information to your dedicated followers.

3 It’s also a place where you make the style your own, in your own voice, in a way that tells the recipient more about your brand and values by how you speak to them and what you include.

Aren’t Newsletters All the Same?

No! That’s where a good copywriter comes in. Most people find it hard to write decent stuff, and even harder to be bothered finding out relevant kinds of material to include in a newsletter.

But your copywriter will discuss with you what you’re looking for, which style, the kinds of content you want – and then take it off your hands and work the magic!

What’s not to love? 

Your newsletter will be distinctive, arrive on each recipient’s “doorstep” with fresh, relevant, interesting snippets – and build trust and loyalty for you.

However, there’s no one correct way to design your content. You might have any or all of these elements in it (in no particular order):

  • Tips
  • Success stories
  • Staff profiles
  • Q&A
  • An article
  • A link to your latest blog posts with a comment to highlight something you shouldn’t miss
  • An exclusive promotion for subscribers only
  • Quotes, stats or graphics – or any other visual element relevant to your brand
  • A product announcement
  • News and more

The thing to remember is that everything must be of value to your audience. That’s why they signed up and agreed to welcome your newsletter into their inbox or on their doormat. Don’t let them down!

How Often Do Newsletters Go Out?

This is very much for you to decide – in light of what’s going to be in it!

Weekly, monthly, fortnightly, bi-monthly – all are OK if it fulfils its purpose for you. 

If you opt for some curated content in an arena where lots of things happen, then more often might be best. However, if you include links to relevant content that doesn’t change so often, then a longer interval works just fine.

So Why Are Newsletters Still Popular with Businesses and Clients/Prospects?

The simple answer must be that people find newsletters highly useful.

That might be because

  • they get up-to-date information they can’t easily find elsewhere, 
  • your brand offering resonates with their needs and values, or
  • the arena you’re in affects them in their daily or business life.

These various reasons are also a guide as to what to include: you need content that is current, useful, and brings the reader some benefit they value having.

For example, for my own writing business, I subscribe to newsletters that are vastly different one from another – but all impinge on what I have to write for my clients, including sales and marketing, tech in all its forms, health, youth, families, transport, mental health and more.

This way, I keep up to date in these industries – and can help keep my clients up to date when I write a newsletter for them.

Rethink Your Newsletter Approach and Win Customers

Sound good? It doesn’t matter if you’re a local business or a larger industry. A newsletter will bring you clients from among your prospects and interested subscribers – and help maintain loyalty and ongoing custom from your current clients. 

And it doesn’t have to be just one newsletter. Harvard Business Review has going on 20!! But start with one at first?

If you’d like me to produce any kind of newsletter for your business, you can contact me at empatrick@aol.com. Let’s talk! 

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The Art of Persuasive Storytelling in Copywriting

Learn how your copywriter will engage your prospect with storytelling techniques to keep them reading.

Current attention spans are supposedly in the goldfish realm. But have you heard of the one goldfish who defied all odds and managed to focus for five minutes and reaped a special benefit? I’ll tell you about him in a moment. But first, let’s concentrate on the fact that  persuasive storytelling is an art your business really needs right now!

Captivating your audience’s attention and persuading them to take action is crucial. Let’s see how skilled copywriters employ storytelling techniques to transform your brand’s communication and drive exceptional results. 

I’ll focus on five essential persuasive storytelling elements that will 

  • set your copy apart and 
  • grab your reader’s eyeballs.

1 Character Development in Persuasive Storytelling 

Your copywriter always bears in mind that that the person you’re writing to or for is the hero of whatever your brand’s story is – the person who represents your best prospect.

A talented copywriter will breathe life into this character. We’re not bothered about lifeless characters. They’re tedious.

You’ve researched your ideal persona and communicated it to your copywriter. This means your writer can make it enticingly clear that you understand the hero’s needs, aspirations, and pain points. 

The result? Your reader engages personally as the hero of your story and reads on to discover solutions to their challenges (ie their own pain points). They want – indeed need – to follow the story and learn the happy outcome for the hero!

2 Persuasive Storytelling Uses Descriptive Language 

The true magic of storytelling, of course, lies in painting vivid pictures with words. Readers follow the glitter, the suspense, the emotion and inspiration they find in your storytelling. 

You want a skilled copywriter who can artfully weave words to captivate your reader’s mind so they cannot leave the story. Remember the goldfish mentality? (We’ll get back to our super-goldfish soon!) 

Copywriters are addicted to transporting your prospects with sensory-rich descriptions to a world where – identifying with your hero – they can visualize the benefits of your product or service. With each word, they’re fostering an unbreakable emotional connection to your brand’s environment! 

Sly? Yes, probably. But it’s hugely effective in a world of goldfish!

3 Metaphors and Analogies in a Persuasive Story 

How does a persuasive storyteller simplify complex concepts like quantum computers or financial regulations in such a way your reader is hooked?

It’s easy really. They have an arsenal of metaphors and analogies to make complex ideas easy to grasp. 

They delve deep into their own backgrounds and experiences to find just the right idea that will bridge the gap between your business information and the hero’s ability to grasp and understand it before their attention leaps off the page.

It’s a compelling approach. Metaphors and analogies help the hero (your prospect) see your brand as the solution that will solve their pain points better than any other. Not like “finding a needle in a haystack” – far too common a phrase! More like intuiting the right key to the castle door that’s blocking their entry.

4 Transparency and Authenticity: a Bond You Create in the Story 

In a world of scepticism, authenticity is king. Make sure to engage a copywriter who

  • is adept at transparency,
  • understands your brand’s narrative and 
  • can craft stories that resonate with your hero’s values and experiences. 

After all, your brand made a journey to where it is  now – and has customer successes to offer as proof. Why not strengthen the bond between your brand and your hero by being authentic?

Maybe you both went from a pain point to a solution. Or fought against the odds to succeed. 

What did you see on the way? What did you feel on the way? Sharing parts of your journey in persuasive storytelling fosters loyalty – and keeps the hero’s attention. (See, we’re nearly at our goldfish conclusion!)

5 Align Persuasive Storytelling with Your Brand Values 

Your brand’s values shape your identity. A proficient copywriter knows the art of aligning storytelling with your brand’s values in order to demonstrate integrity and purpose. 

Your copywriter will ask questions and do their own research on your brand’s values. They want to align everything with you and your brand even while encasing your values in a persuasive narrative.

In this way, while your hero stays on your page – entranced by your storytelling – you’re actually connecting with the like-minded consumers you want to bring into your world. You’re nurturing long-lasting relationships. 

The Art of Persuasive Copywriting

So – effective copywriting is more than just words; it’s an art form that wields the power of storytelling to create meaningful connections with your audience. 

Are you ready to embrace the art of persuasion through storytelling, and witness your business soar to new heights of success? That’s great.

But… What about the little goldfish who managed to concentrate for a whole five minutes? What caused the change?

He suddenly discovered a world of wonder in front of him! He was captivated first by the vibrant colours of the coral. Then the graceful dance of the plants. And finally the fascinating interaction between bubbles and water. 

Suddenly five minutes had passed. And the benefit was he knew this was the bowl he never wanted to leave! He was hero of the bowl.

If you want to grab your reader’s concentration for five minutes, you have to supply an endless stream of vibrancy, graceful movement and fascination in your marketing materials. Or just a good story with beginning, middle and end!

Give it a go? You can contact me here: empatrick@aol.com.

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Why Engage a Copywriter For Your B2B Email Marketing?

Learn the three main areas where a copywriter’s skill shows up in B2B email marketing.

Selling your product or service to another business via email marketing? Never forget the person who’s reading is a human – and humans have personal motivations as well as professional ones! When you engage a copywriter, that’s something they never forget!

I’ll explain why in a moment.

But first, what are the components of email marketing that work perfectly when you engage a copywriter experienced in this kind of writing? The three main ones are:

1 Compelling subject lines – because if no one opens your email, it won’t matter whether they’re human or the AI machine that’s replaced them!

2 Enticing body copy – because if you don’t grab your reader’s “desperate for something interesting” brain cells, they chuck your email in spam two seconds later.

3 An effective CTA – and if you’ve flagged up enough desire to encourage action, you only need a final magic touch to get that click!

Let’s look at these in turn.

Engage a Copywriter For Eye-Popping Subject Lines

Warning: Your copywriter will never mislead readers just to get clicks! Business leaders are not stupid. So – some examples of misleading subject lines:

“Say hello to summer” is 

  • irrelevant (it’s an ad for an app to clean up your computer!) and
  • clearly aimed at consumers who idly click!

“About the circular spiral notebooks you’re looking at” is a lie because

  • the firm doesn’t make them. It’s click-bait, and 
  • even if the business prospect distributes innovative stationery lines, they’re in for a let-down they won’t forget!

In contrast, the copywriter you engage will instinctively use a subject line that 

  • offers a benefit for your prospect, 
  • arouses curiosity (which is not then thwarted!) and 
  • gives them some proof. 

That’s a tall order and it takes skill and time to come up with several possible subject lines and assess the best for you as the client.

Actually, your business reader is slightly less interested in having their curiosity aroused, so it’s a judgment call on that part. 

That’s because, when large amounts of money are at stake, benefits and proof can often trump curiosity and gain you an “open”. A good copywriter will learn about your brand and target audience and get the subject line right for your prospect.

Example: “Top industries use our cutting-edge threat detection” = proof, curiosity, benefit. With a decent bit of preview text, this will likely cause your B2B reader to click through.

Copywriters Write “Business-Yet-Human” Body Copy 

Now we get to those personal motivations I mentioned up top!

Suppose your business prospect is in security, within an industry that needs new and assured threat detection? What are their motivations?

Your copywriter will aim to grab your reader – your intended buyer – with as many tentacles as possible in the body copy. Two of these tentacles are professional and personal motivations:

Professional motivation: “If I buy this cutting-edge threat detection, we’ll avoid the newest ransomware attacks that are causing other businesses to fail.”

Personal motivation: “This kind of purchase makes me look good and will improve my standing in the business when they see how well it protects us.”

Keeping these motivations in view is important. The idea that the potential buyer is both a professional and a human is used to pre-frame the whole email. That is, prepare them to be ready to answer the call to action!

Whenever you engage a copywriter, they’ll prepare copy with both factors in mind so that it

  • flows logically (no human voluntarily reads stuff that’s hard to follow – and hard-pressed business pros hate doing so!)
  • maintains interest with detail filtered in (the how and why of the threat detection tool, for example, so they warm to it humanly and professionally)
  • appeals subtly to the human in the reader as well as the professional (“it’ll make life easier for your department, save you time” etc)
  • offers not only benefits (immediate – see the difference for me next week) but core benefits (long term for my business)
  • leads inexorably to the “yes” answer because there’s nothing much else to point out or prove at this stage!

Get an Effective CTA When Engaging a Professional Copywriter

By now, that body copy has appealed to all pain points and has provided solutions on a business and personal level for your prospect. 

Obviously, as business owner or marketing chief, you’ll have decided what action you want the reader to take. But a weak CTA undermines everything that went before.

Weak CTAs say things like “Click to find out more” (more what? Haven’t I just read all this?) or “Buy now” (hang on…  we need to discuss finance and warranties etc). 

What the click button says is therefore crucial. Your copywriter will usually suggest some good wording.

However, that aside, your copywriter has been leading your reader to this point until it’s a natural reaction to click your CTA. 

Whether you’re inviting your business reader to get a sales brochure, download a white paper or watch a video, they need to feel it’s worth doing.

So – when you engage a copywriter, they’ll ensure your reader (by this point) feels that what they’re going to get on the other side of the CTA click

  • is different,
  • provides value they won’t get elsewhere,
  • specifically helps them meet their current need, and – importantly –
  • is something they feel they must act on NOW.

Remember, your copywriter will have deliberately dropped in sentences all the way through that lead to an instinctive “this-is-the-right-thing-for-me” feeling.

Why Engage an Email Copywriter?

Maybe you don’t need to! If your marketing department has the time to come up with all these things, you don’t need a copywriter. 

BUT if time is the last thing you have to spare, and you need to get that email right first time, it makes sense to engage a copywriter for your B2B email marketing who will definitely bring people into your sales funnel. It helps avoid mistakes too.

It’s therefore often the perfect solution:

  • Your marketing department decides how and where to market. 
  • Your sales department can focus on selling to your overflowing funnel. 

And in between marketing and sales sits that valuable but unnamed freelance copywriter who simply loves eating words for breakfast (their personal motivation!) and delights in seeing your success (professional motivation).

If you’d like me to write you some B2B emails, let’s talk! You can contact me at empatrick@aol.com.

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Contract a Copywriter: Mistakes to Avoid

Like with any other contract, you need to be clear what you’re agreeing to when hiring a copywriter.

Let’s assume that as marketing manager, or even CMO, you have the resources now to hand off a copywriting job to a freelancer. You’re looking to contract a copywriter long term, but for now this is your first venture. What mistakes should you try to avoid?

Let’s listen in to a subdued manager who’s fallen into a trap that wasn’t obvious from the outset. Or – to be accurate – five traps! Luckily he’s entirely imaginary so we don’t have to feel too sorry for him.

“As a marketing manager, I recently made some mistakes while contracting a copywriter to create material for our business. It wasn’t the most successful of experiments, to be honest. So I’d like to share my experience and some advice on how you can avoid making the same mistakes.”

Why Contract a Copywriter?

Most businesses these days will gain value from having a copywriter on tap. There are just too many marketing opportunities that need a dedicated eye on the wording of what you put out there. 

Whether it’s for cold emails, running your blog, or social media posts, copywriters learn your brand voice and the various channels you communicate in, and can give you exactly what will serve your business best.

So let’s see how things can go wrong, and also how you can ensure they go right for you when contracting with a copywriter.

Mistake #1: Not Setting Clear Expectations

“When I first hired the copywriter, I didn’t clearly outline the scope of the project or provide specific guidelines for the tone and style I wanted.”

As you can imagine, this scenario leads to emails parachuting back and forth! And confusion and delay. 

But you usually need your copy on time for a specific reason. So – how can you avoid this mistake? 

Before hiring a copywriter, set out a plan. This should:

  • Define the scope of the project – project creep is common to businesses but your copywriter will ask for extra fees for mission creep, so agree the parameters up front. 
  • Specify the deliverables – this might include copy, or draft and copy, and one or two revisions, for instance.
  • Provide examples of the tone and style you’re looking for – this is vital to you being happy with the results. It’s also one reason why all the AI language models are now allowing you to input “tone required” information. If not, everything will be generic and off-brand.

Mistake #2: Not Reviewing Content Thoroughly

“Another mistake I made was not reviewing the content before publication. As a result, some of it had errors and didn’t align with our brand messaging.”

Do ask to review and approve all content before you allow it to be uploaded by whoever does that sort of task in your business. 

This includes 

  • checking for spelling and grammar errors (but a decent copywriter will not submit errors!), 
  • ensuring the content aligns with your brand messaging and tone, and 
  • verifying that the information provided is accurate and up to date (again, your copywriter will have researched but they cannot know every single thing about your business vertical or specific approach).

Mistake #3: Not Providing Adequate Feedback

“I also realized that I wasn’t providing adequate feedback to the copywriter. I assumed that the copywriter would know exactly what I wanted without me having to provide specific feedback.”

This applies more if you want to retain a copywriter for projects as they occur. You’ll need to pay a retainer for this contract plus fees for the work itself. 

However, not providing feedback almost always leads to a disconnect between what you want and what is being produced. It’s a gap that widens over time and causes annoyance for both of you.

So –provide clear and constructive feedback to your copywriter to ensure that they meet your expectations. You can do this by email or phone, or writing comments in Track Changes in answer their own queries and comments. 

A good copywriter prefers to make suggestions and query points as they go – which get sorted during the drafts and revisions you’ve both agreed to carry out.

Mistake #4: Not Having a Plan for Revisions

“I didn’t have a plan in place for revisions. When the copywriter submitted the final content, there were still some minor changes that needed to be made.”

This refers back to point one about agreeing the scope of the contract. If you don’t have a plan for how revisions will be handled, you bring in unnecessary delays. 

So – establish a plan for how revisions will be handled before the project begins. This should also include how long passes before you reply to each revision. The copywriter has other clients!

Mistake #5: Not Agreeing Costs Up Front

“One additional mistake I made when working with a copywriter was not establishing a clear understanding of costs upfront. When I hired the copywriter, we didn’t discuss pricing in detail, and as a result, there were some unexpected costs that came up during the project.”

It’s unlikely a good copywriter would be vague about costs. They know their fee structure and agree the scope of the project.

What this means, therefore, is that you, as marketing manager, need to understand 

  • their rates, 
  • any additional costs (such as more revisions than specified, or rush orders that always incur extra fees), and 
  • their payment schedule (you agree when they will be paid for what). 

As an example of that last point, a white paper is a longer work, and contracting with a copywriter means they will want 

  • some payment up front, 
  • some payment on submission of the draft, and 
  • final payment when the agreed revisions have been done. 

If you understand how the costing is done, you avoid unexpected expenses and ensure the project stays within your budget. Why mess up your budget and ruin the ROI your contracted copywriter is trying to bring you?

And if you have budget constraints, that’s something to communicate with your copywriter in advance. They may, for example, agree a lower fee for doing less work – fewer revisions, perhaps. A good copywriter will want to work with you to find a solution that meets your needs as well as theirs.

If you’d like to start work with an experienced copywriter, contact me at empatrick@aol.com and let’s talk about how to bring you the perfect writing for your marketing campaign.

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Your Business Blog: What Do You Expect it to Do For You?

Your blog doesn’t directly bring ROI – it brings leads for you to convert. Learn how it fits in.

Do you hope your business blog will deliver ROI within weeks? Many business owners do! Sadly, that’s not likely. So let’s take a look at what you can realistically expect your blog to do for you – and why, and how.

Firstly, it’s a sobering thought that most content is never seen by anyone! 

And secondly, your business blog content can take months to reach page one of SERPS (no one looks at page two!). And you can’t wait that long for ROI. 

Besides, people have the attention span of a gnat these days – and lots of brands are competing for a millisecond of focus!

Which leads to the question: Where exactly does your business blog content stand in the hierarchy of ROI?

Is it the monarch – top of the list for ROI?

No. It’s a long-serving courtier who supports the monarch in all their duties! However, for your blog to be courtier to your monarch, you need a court!

Your Business Blog in the Hierarchy of ROI

To get a decent ROI, your “court” must involve everything. That includes your: 

  • Branding 
  • Marketing materials (eg e-newsletter, case studies, white paper, etc)
  • Social media visibility
  • Website main pages
  • Lead magnets
  • Landing pages…

 – and your blog content!

But if it’s so lost among the court’s entourage, why bother? And why doesn’t a blog pay its way in a more up-front fashion?

Well, the nature of a business blog is to be the key to holding your prospect’s attention while they slowly move 

  • from the contemplating stage 
  • to responding to your full CTA. 

This response to your CTA is what brings them into contact with you to discuss how you can meet their unique needs. When you do, that’s your ROI kicking in.

Meanwhile, your prospect has been wondering if you’re the brand they wish to deal with. Your blog is helping prove it. 

The series of events looks like this:

  • Set up your court with marketing and website infrastructure.
  • Hold reader interest for as long as necessary with authoritative and useful blog posts.
  • Consult, contract, sell, and follow-up with customer care.

Does that explain why your blog content is NOT your immediate cash cow for ROI, but a significant part in a longer process?

It’s why I say your business blog is the courtier who supports the king long term! 

So – you need to give your business-blog “courtier” as much TLC as any other part of your campaign.

How to Give Your Business Blog Some TLC!

Here are five proven TLC tips to note:

1 Offer your blog a plan – no haphazard posting, but a logical encompassing of all aspects of your business that intentionally supplies the high-quality content Google prioritises.

2 Provide a careful choice of keywords and key phrases that match both your business interests and the phrases and questions people search for.

3 Agree your blog will be approved and published regularly so that interested prospects know when to expect more.

4 Insist on excellence – written in your brand’s style with well-constructed content that’s easy to access and flows well. 

5 Help your blog to engage readers quickly – with pull-quotes, videos (you’re in competition with YouTube marketing these days!), infographics and images.

Your content writer benefits from all the TLC you lavish on your blog – and pulling it together is their area of expertise. 

As for ROI, as we’ve seen, that’s not the blog’s main job. So what can you– as a business owner – do to help your blog writer contribute well to your overall ROI goals?

How Can You Help Your Business Blog Writer Achieve Your Aims?

Your chief role is to understand your overall marketing and sales scheme and recognise where the business blog plays its part.

Your blog needs TLC, as above, but your writer needs some more things from you:

1 Explain how you want the blog to address your main area of trading, be it a service or product. 

2 Help them understand your industry vertical and how you operate in it. 

3 Give them access to all the brand knowledge they need to best showcase your authority as the prospect’s guide who will remove their pain points and take them to a better place! 

4 Put your blog writer in touch with sales and marketing so you all pull together. This especially applies in certain seasons, for posts on special events or time-limited offers. But apart from those specific occasions, you’ll mostly want your blog posts to have longevity so there can be links between the posts that remain valid. Your writer will make those links for you.

The Bottom Line in Business Blogging

Remember: your business blog sits at one corner of your whole marketing network but is intricately connected to your business – helping keep prospects in your court’s arena until they become customers and give you the ROI you were after!

When a business owner asks me, “When will I see ROI for my investment in a blog?” this is what I explain to them. 

Your business blog is valuable and has its place in the scheme of things because it draws in Google approval and readers who are contemplating buying – BUT it cannot bring ROI on its own. 

You need your whole business infrastructure to be active so that your business blog… 

  • feeds a continual stream of prospects and 
  • can gently guide them to you to become customers.

Can I put a price on your blog’s value? No. Not in ROI-pounds-and-pence terms. But your blog:

  • drives readers to your site when you have sufficient content long term, 
  • contributes to SEO, moving you up the SERPS,
  • offers you a ready supply of snippets for social media posting, which also brings in prospects, and 
  • shows your prospects you understand their pain points and have the experience, knowledge and authority to solve their problems for them.

So? When they close a deal with you, your business blog has played its part in your ROI. 

The only way to prove it, though, is via an A/B test – “have a blog/don’t have a blog”. Madness in today’s marketing climate. Businesses with blogs have 55% more visitors. Just go for it!

If you’d like me to write your business blog, contact me at empatrick@aol.com and let’s talk!

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Writing Service: Do You Know Which You Need?

Settling the confusion around which writing services mean what for you!

This may sound a ridiculous question, but over the years I’ve found a remarkable  amount of misunderstanding about exactly which kind of writing service someone needs for their specific writing or editing projects.

Not that confusion is ever something I’d scoff at. You only need to ask me about cylinder keys, mortice keys, Chubb, Yale, Ingersoll et al and you’d find me floundering in the same choppy waters!

So here’s a rundown on the writing service tasks you might be wanting a writer to do for you – and when you might find them most appropriate.

Writing Service 1: Writer

This person produces your writing without you lifting a finger to the keyboard! 

It’s the service for you if you want 

  • blog content, 
  • white papers, 
  • case studies, 
  • lead gen pdfs, 
  • handouts for trade shows,
  • brochures (Slim Jim tri-folds, multipage, sell sheets etc)
  • advertorials,
  • newsletters etc.

The writing is informative more than pushy. And it may involve content like

  • tech specs, 
  • full information about a product,
  • latest news from your firm, 
  • proof within a blog that you’re an authority on your topic, or 
  • information about how others used your product or service successfully etc. 

And although a blog post may well have a short call to action at the end, and a sell sheet will almost certainly have benefits clearly visible, giving information wins out over obvious persuasion!

Writing Service 2: Copywriter

This brings prospective customers to your door! 

There’s some overlap with the category above. But mostly, a copywriter produces persuasive writing, such as

  • core web pages (Home, About, Contact Us, Services, landing pages etc), 
  • email blasts, 
  • video scripts, 
  • chatbot scripts etc. 

The difference in copywriting can be easily spotted in the call to action somewhere within the text (even several times!), always at the end, and always very clear. A good copywriter aims to be persuasive enough to cause the reader to take action! 

They help you proactively sell your product or service via the words they choose.

Writing Service 3: Content Editor

This writer makes your work good! 

They will 

  • check all blog posts and web pages from your writer before go-live, 
  • make sure any SEO requirements in the content are present and correct, 
  • prepare content for the design studio to deal with, 
  • conduct site audits to ensure you have the correct information on every page, and explain how to amend it, 
  • check for UX, CX, EDI in the writing etc.

And while doing all that, they’re making certain the grammar and spelling are correct as per your house style.

Writing Service 4: Copyeditor

Often the copyeditor will be who you work with if you’ve written a book. Otherwise your content editor may already have completed copyeditor tasks.

In terms of books, the copyeditor will remove gaffes of spelling or grammar that would embarrass you, check facts, point out discrepancies in the text that need resolving and any lack of clarity. In general, they make sure your book hangs together in the right way, and reads well.

Both copyeditor and content editor can usually do both jobs really well! What they’re called depends to a large extent on who they’re working for.

The distinction often comes from the industry involved: publishing or copywriting. In publishing, they have copyeditors to check for structure, logic, plot (in fiction), discrepancies and points that can be improved easily, but don’t change the author voice. If you’re in business, just hire a content editor!

Writing Service 5: Line Editor

This person works with a toothcomb to tighten things up in your book! 

They deal with every sentence for flow, style, consistent voice, plot (if fiction) etc. They make alterations that might annoy you (after all, it’s your book!) but that’s because they have an eye on saleability rather than 

  • the copywriter’s eye that’s on bringing in clients or 
  • the copyeditor’s eye that’s on how things are put together in the best way.

Writing Service 6: Proofreader

The proofreader offers you a forensic touch! 

Proofreading means checking every last space and letter, spelling and italics, sources and citation accuracy – whatever the type of document. Whether you’re in business or writing a book, you need a proofreader to give your writing this incredibly specialist eyeballing!

It’s the last thing that’s done before publication. If you thought design was last, you’re wrong!

If you’ve received layout back from a design studio, don’t even imagine it’s perfect. 

In the design process, we often find things have slipped position, been misplaced, titles lack the correct heading size, paragraphs have gone awol etc. Your proofreader will find it all!

It’s amazing what can be missed when someone has been concentrating on other aspects of the overall task, and therefore only sees what they assume is there!

What Project Would You Like Help With Next?

I’m delighted that, after 40+ years’ experience carrying out writing services in many arenas, I can offer you most of these skills. (I don’t line edit for publishers.)

So, once you know which kind of work you need from a writing service, contact me at empatrick@aol.com and let’s talk about how to take your expertise and produce it in the form you want, perfectly.

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What Can a Video Script Copywriter Do for Your Brand?

Your copywriter holds the key to your launch into successful video output for your brand.

The future of marketing is in frames per second – at least for the foreseeable future. So, every business needs, or will need, regular, new content – and therefore a video script copywriter for creative and lead-winning ideas!

But how have we arrived at this moment? It seems our ability to endure reading lengthy descriptions about products and services has evolved into an acute need for less time-consuming, visual eye candy.

You’ll have noticed how social media is now peppered with short videos. Some to amuse, but most to sell. 

But film isn’t a new phenomenon. We’ve lived through

  • An eon of cinema
  • TV commercials
  • YouTube how-tos for anything from mending a tap washer to getting the cha-cha right
  • Product demos in showrooms
  • Tiny screens at shelf ends in supermarkets, etc.

Something’s changed. Maybe the smartphone took over consumer brains! 

But if you think you can maintain your edge in 2023 while ignoring video, you’re playing truant from reality! And if you’re not, video is possibly giving you something of a headache as you mastermind a solution for your business.

Enter the trained video script copywriter.

But let’s backtrack a moment.

What Do the Figures Prove About Video Marketing?

Some 86% of businesses use video as a marketing tool already. And 92% believe it will play an important role over the coming years.

These figures indicate marketers know the reality and they’ve joined the fray already. Significantly, they also know your product or service inside out. So – what can a video script copywriter help you with?

I’ll offer three ideas to consider.

1 Writing the Type of Video You Need – Nothing Generic

Your video script copywriter can write appropriately to any length. Currently, short is in huge demand. By short I mean 1-3 minutes. But even that seems long compared to the ultra-shorts going out on some word games!

Marketers often struggle to know exactly what to show or say on such a short video.

On the other hand, you might want something more than a short sales video. Maybe 

  • an explainer video, 
  • a how-to, or
  • something to establish your brand or culture. 

Not all videos are “hard sell” types!

However, these types of videos all use different skills, and a trained video script copywriter knows exactly how to get the information they need from you for what you’re wanting.

If you know the type of video you need, it’s therefore cost-effective to talk to a copywriter and leverage their knowledge. Your video then hits your target accurately!

2 Understanding How to Spark Interest to Make Sales for You

Your sales reps are great in person or on the phone and certainly know how to bring targeted selling skills to your funnel.

What a copywriter of video scripts does is bring the words together that 

  • are eye/ear-catching
  • touch on your ideal customer’s emotions and pain points
  • inspire them to take action such as buy, visit your website, or share your video on their social channels.

The thing is, in a real-life meetings you can use more or fewer words according to how you read your prospect’s reactions and interest at that moment. 

In a video, on the other hand, you don’t get to see reactions. You have one chance only – usually lasting no longer than a gnat’s attention span! 

The solution is therefore to create the perfect visual and word combination to ignite curiosity and interest to stop your viewers scrolling on or clicking away within seconds. 

Managing this yourself can seem very like steering between Scylla and Charybdis – not much room for error. That’s where hiring a trained video script copywriter is a good idea. They know how to not be boring and how to ensure the video is 

  • not all about your company but
  • about how the prospect or customer will benefit from watching your video and responding.

3 Creating the Perfect Visual and Audio Mix for Your Brand 

A trained copywriter for videos also understands how to match subtitles, graphics and audio for the channel they’ll be shown in –

  • neither cluttered nor sparse,
  • not too short and not too long for the rules of that channel, and
  • aimed at the particular audience in that channel.

What’s good for TikTok or YouTube or even your website is not necessarily right for IG or a FB reel. The format and available screen estate will vary.

But why do you have to keep in mind subtitles, graphics and the audio? 

It’s because most potential customers watch video with the sound off – for various understandable reasons. 

Your video should therefore have embedded subtitles so you don’t expect the viewer to turn sound on in a possibly embarrassing space!

But if the audio is off, you’re left with only subtitles, filmed sequences, on-screen charts and graphics. This will be your total message. It must therefore not only make sense without audio but not clash on screen.

The screenplay must be visible and “readable” at speed.

If you’re planning on adding video marketing to your brand, a video script copywriter has the skills to funnel your intentions into the perfect, well-arranged video for your purpose. 

The copywriter doesn’t organise the shoot, of course, but they do 

  • plan both spoken and on-screen words carefully, 
  • indicate where charts and other items appear, 
  • have the full visual in mind, 
  • add suggestions to help your video production company know what’s intended, and (if they’re good)
  • offer the landing page copy and meta data wording.

Your marketers will suggest the perfect A- and B-roll film snatches, your designers the graphics or animations, and you yourself timely access to any interviewees. 

Your film studio then shoots and does post-production on your perfect video. All done!

What Next for Video Scriptwriting?

If you’re going to approach a copywriter to write you a first-class video script, have a think about the following aspects in advance (they will surely ask you!):

  • What is the ONE purpose of this video (you can make many videos but each must have only one main idea)?
  • Who are your prospects or viewers, and in which context will they be watching on this occasion (you always need to know where you want to use a specific video with which audience)?
  • What action do you want the viewer to take after watching your fabulous video to the end?

Once you know that, you’re on the way to receiving a quality video script from your copywriter. If you’d like to talk through some video possibilities, contact me at empatrick@aol.com and let’s talk!

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How to Work with Your Copywriter to Get an Effective White Paper

White papers have many uses. Learn how to make the most of these materials.

White papers come under “content marketing”, but the white paper writer is usually a copywriter. Freelances often do both!

According to answers in the latest research from the Content Marketing Institute, one single business change suggested for success was: 

“Define content marketing as a value-producing function to support all other marketing efforts.”

It makes sense. White papers work well as an effective part of your content marketing. They’re good for

  • lead gen, 
  • building trust, 
  • proving expertise, 
  • establishing yourself as a thought leader in your industry, 
  • providing information and 
  • nurturing leads through the sales pipeline.

The trouble is you need someone to create that winning content to use at different stages in the pipeline! 

So – finding a good copywriter is important. 

In addition, you’ll probably need more than one white paper, over time, so finding someone you can work with long term, who gets to understand your business, is also a good strategy. 

To make sure your copywriter produces excellent results for you, let’s look at how to work with them to source what you need in the most efficient and stress-free way.

Your White Paper Setup Call with a Copywriter

You’re on a call with your copywriter to agree what you want for your white paper. What you need to firm up includes:

  • Focus area and aim
  • Details of your product
  • Resources available to them
  • The voice you want them to write in
  • Length and complexity
  • The short pitch section at the end
  • Timeline to completion
  • Costs

Here’s a deeper dive into each to see how these factors affect the outcome and success of your white paper.

Focus Area and Aim

Your copywriter will need to know the focus of your paper. Otherwise, they might range too wide.

While explaining the focus, mention whether you want to include, for example, 

  • research, 
  • explanations, 
  • latest developments in the field, 
  • new aspects of your product – or only some of this. 

The more they know, the better they’ll write. 

And at different stages in the sales pipeline, you might want a completely different approach and focus. 

Make sure this is clear to the copywriter from the outset because it affects the first draft and also your costs!

At the same time, be clear with the copywriter what your aim is. 

The writer will direct all the information and writing to achieving your aim – no waffle, no digressions, just a logical and readable train of thought from start to finish so your potential customer feels further on in their search for a solution.

If you also share your ideal customer profile, that too will help them achieve your aim first time.

Details of Your Product or Service

The first time you use this copywriter, they’ll need to know and understand 

  • your product or service
  • the value it offers in your business arena, and
  • how you sell it to your customers.

You share this information with them because, in the B2B world,

  • products may be expensive,
  • a decision to buy may take up to a year, and 
  • your prospective customers may have to consult with many top-level colleagues before a decision can be made. 

Your copywriter can bear these things in mind when writing, so that your white paper aligns with your sales cycle and processes. In other words, the writing shows understanding of what stage the potential client may be at.

Resources Available to Them

To fully understand your product and to write intelligently in your arena, your copywriter will need you to provide resources such as

  • pdfs, 
  • previous campaign material, 
  • personnel who can explain technical content, 
  • case studies and, perhaps,
  • current clients willing to share their experience for the first time.

If you assure the copywriter during your call that you will provide this information, you avoid basic errors in the initial draft that would leave you sighing and wondering if the copywriter was up to the task!

The Voice You Want Them to Write In

Some firms have a more casual voice, even in B2B marketing. But for a white paper, you’re best to ask for a professional but approachable style.

Explain that you want the white paper to be unbiased but authoritative.

Authenticity and brand values also play an important part in marketing today. So, the copywriter needs to understand your values and credentials. These hold greater weight than just the product and can be made visible during the writing of the paper.

Length and Complexity

This is something you need to decide before the call. 

Some white papers will be short – perhaps five pages – and others will be classed as long – 7-12 pages.

Taking into account facts, cases, and evidence or research built in, the length links with the complexity factor you’re asking for to help your copywriter give you a price upfront (see below). So be sure what you want.

The Short Pitch Section at the End

White papers are not sales pitches. You’re nurturing your leads or winning them into the funnel to start with.

However, you are writing about your industry or your product, or both in some kind of combination. So, you probably will have a section at the end. 

This might take the form of

  • your brand’s basic details of location and contact name/email
  • a next step your reader is invited to take; for example, someone specific to contact for more information
  • a boiler plate about your business copied in from elsewhere.

Timeline to Completion

You will have your own sense of urgency about your white paper – or a deadline connected to some other aspect of your marketing.

Initially, let your copywriter know what you would ideally like! They can then be realistic about their schedule and possible delivery date. You then negotiate or decide not to go ahead with this copywriter.

Thing to consider here include:

1 How many drafts and revisions are you paying for (each takes time)? 

Your copywriter will indicate how many revisions are included in the package price)

2 How many people must the copywriter contact to gain the extra information you want included? 

To ensure smooth progress of the writing, you should arrange in advance for these people to be available at specific times for the copywriter to contact.

3 How many people must review the copy before you pass it as finalised? 

The copywriter cannot make adjustments in a timely manner if your own colleagues delay the process!

However, if you talk about these things while you’re on the call – or confirm on a second call – it should be possible for your copywriter to give you a definite timeline to completion. But it does take two to ensure success with timeliness!

Costs

As mentioned above, costs come down to a mix of length (short or long) and complexity (straightforward or complicated).

Expect your copywriter to have their list of prices to hand that address these factors in combination.

That’s because writing a white paper is a bit like a package deal – if you’re giving them access to all the resources, people and information they need to understand length and complexity, they can give you a price and timeline on the spot.

Don’ forget to agree (and both sign) a contract for payment in two parts (on delivery and on finalising).

An Effective White Paper Benefits Your Business

If you consider and work out all the details of the above points before and during the call with your copywriter, your business will benefit from

  • a good working relationship that minimizes stress
  • a well-written paper with only minimal revision required
  • content that plays a value-producing functioning in the rest of your marketing efforts.

What’s not to like? 

If you’re thinking of having a white paper written for your business, contact me at empatrick@aol.com and we’ll jump on a call to talk detail.

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Why Hire a Copywriter if You Can Use AI?

AI is the future for nearly everything. But in copywriting you still need a human to tweak the output to your exact needs!

man with pen near his output with a robot deleting it to illustrate hire a copywriter

Have you been stunned by the sudden press frenzy around ChatGPT? It’s perhaps the right moment to look at some points before jumping in!

That’s because you might have to decide between budgeting to hire a copywriter per project or paying a yearly fee up front to an AI tool.

Disclaimer: My experience with AI tools right now is limited to ChatGPT and Jasper – I’ll give you some examples at the end, although Google and Microsoft/Bing are now in the contest too!

But what are the main considerations you need to be aware of as a business owner or marketing exec thinking of dispatching with the use of a qualified copywriter?

1 Current AI Tools Are Not Up to Date

They’ve learnt from, and stored deep in their innards, the content of the internet and possibly other sources – so technically you could use them instead of Google or Bing. 

But there’s a stumbling block (or three):

  • they’re both out of date
  • they cannot produce facts that appeared after they were created – because they’re not linked to the Internet now
  • they do not discern between facts and mis-facts – and we all know the quality of some of the facts out there!

So how could you benefit from an out-of-date tool that you cannot necessarily put your faith in?

I’m trying to be fair here, so let’s look at a robotic benefit.

Ask it how to do something – or what the main factors of X are. Ask why it’s important to do X, or what the challenges of Y are. That sort of thing.

It will produce answers faster than you could ever note them down, as well as offer ones you weren’t aware of.

For that sort of task – speed and ideation – your AI friend is brilliant!

Just don’t forget to go through the list and double-check from other sources. In other words, save yourself time but avoid being sued.

The fact is, a good copywriter routinely checks all information thoroughly before handing in copy!

However, so far so in favour of the AI tool. 

It might work for you if you’re wanting basic research at speed – but remember to remain suspicious of accuracy. You don’t want lawyers parachuting in. They cost a lot!

But what about the actual copywriting?

2 The AI Tool Can’t Produce Copy in Your Unique Style

They claim they can and they make a great attempt at an average standard. Yes, average!

We can be so taken up by a robot producing anything at all in perfect English that we’re beguiled. We fail to notice how ordinary it is!

Of course, you can ask it to write “in the style of...” or supply a paragraph and ask it to imitate the style. And you might even task your copywriter with the same kind of instruction.

But a copywriter instinctively bears in mind a handful of other things simultaneously:

  • appropriateness to the client’s brand
  • voice of the client
  • flow of sentences
  • use of humour, exclamation, question etc
  • length of sentences in situ
  • examples exactly applicable to one brand
  • time of year the piece will be published
  • what has been said in previous blog posts/emails/social posts/videos etc
  • adding crucial links out and back
  • showing you as the authority in your brand area.

How does this relate to what the AI tool gives you?

The AI output will almost certainly be in decent-enough grammar and the right length. These are what I call spreadsheet attributes (they’re either right or wrong!).

But for all the rest, you need an editor or copywriter to go through the copy and make it spot on for you.

The funny thing is, this costs more than asking a copywriter to start from scratch!

Why? 

It’s always harder to adjust something and make it uniquely useful and successful than to create out of your head when you understand how it should end up.

Of course, copywriters 

  • write a draft and 
  • re-draft and then 
  • edit and finally
  • proofread. 

But it starts out in the right form for you, and for your brand. It doesn’t start out with an AI version that has to be adjusted.

3 An AI Tool Can’t Angle for the Emotion You Want Your Brand to Arouse

Really? Yes. You can tell it to evoke fear of missing out or a desire to have something – but that’s not the same as a copywriter getting to know your brand’s ideal clients and how they think and act. Or what their values are to play on. 

If you have to feed all this in, you may as well hire a copywriter to write from their heart to the customer’s heart direct!

And the emotion aspect is important if you want conversions. People buy from an emotional base – and then justify it with logic!

So – when you engage a copywriter, you’re trusting them to have the ability to raise your product’s profile above the competition by reaching your specific ideal customer’s emotional centre.

Otherwise, the results are destined to be average.

Rising above the competition is important too.

Imagine all the businesses in your arena asking an AI tool to write a blog on X. And let’s also imagine they really could manage to evoke some kind of emotion. Wouldn’t they all look very much alike?

What you need is differentiation!

A good copywriter or content writer is trained to produce the best and most effective, emotionally oriented copy for you and your brand. Not average but ace.

Where does this leave us?

At this stage, I don’t think the AI tools available can completely write winning, top-quality content for you. Of course, with the current maniacal speed of tech progress, by the time you’ve finished reading the examples below, AI may have have proved me wrong!

But until then…

I think the answer to Why hire a copywriter if you can use AI? is simple: You need them – if you want to keep your competitive edge in today’s challenging economy. But do use the AI tools for what they’re excellent at: ideation and speed, so long as you bear in mind their limitations.

In case you’re interested in output from AI, here are the sample examples I promised from the two AI options I have access to.

Unedited Paragraph Example from Jasper

Content description: Show why you will miss out in life if you don’t follow the latest diet fads.

Keywords to include: Ozempic

Tone: warning but warm

Following the latest diet fads is not an insignificant decision; it can have a major impact on your life. Ozempic, for example, is one of the most popular diet trends in recent years and could be very beneficial for those looking for a lifestyle change that suits them. By avoiding Ozempic, or any other popular diet plan, you could miss out on improved health and well-being that would benefit you immensely. So while it’s always important to proceed with caution when considering the latest dietary regimens, don’t be too quick to dismiss them outright – they could lead to a happier, healthier life.

Unedited Paragraph Example From ChatGPT

Write 100 words in a warm tone but warning how you’ll miss out on life if you don’t follow the latest diet fads. Use the word Ozempic.

Dear friend, I hope this message finds you well. As someone who cares about your health and well-being, I want to share with you the latest in diet trends. You don’t want to miss out on the amazing benefits that come with incorporating Ozempic into your routine. Trust me, it can completely transform the way you approach food and nutrition. But, beware! If you don’t jump on the bandwagon, you’ll be missing out on a world of opportunity for a healthier, happier life. Don’t let this chance pass you by. Embrace the power of Ozempic and see the results for yourself.

How Might I Address This Same Issue as a Copywriter?

Well, I can’t catch a client voice as this isn’t for a client. But I might start something like this:

Have you been following the TikTok hashtag #myOzempicJourney? It’s tempting, isn’t it? You feel you’re missing out on life because your stubborn weight remains. You look in the mirror and are annoyed to see that bulge under your latest outfit.

Ozempic (a GLP-1 peptide) is definitely a lifesaver for Type 2 diabetics. They have to lose weight or risk losing a limb.

So, we’re not naysaying. But the key to not missing out on life is to use it wisely. 

Reach the best weight for you and go enjoy yourself. With healthy food choices and lifestyle changes going forward, you can ace it!

If you’d like to work with an experienced copywriter and content writer, contact me at empatrick@aol.comand let’s talk! 

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